Innersense, a pioneer in clean hair care since 2006, has an established reputation for the brand's salon-grade, organic formulations and a loyal customer base.

Wanting to connect with a new generation, Innersense needed a visual refresh that could modernize the brand without losing the trust and recognition built with loyal customers. I refined the logo mark while preserving the integrity of the original, introduced modernized typography, and expanded the color palette by bringing in warmer tones, bringing pops of color and sophistication to both digital and retail experiences. I also provided art and photography direction to to achieve the right balance between premium and approachable.

This brand refresh led to a packaging redesign, new landing pages, and a photoshoot that delivered a more cohesive, welcoming experience for users across channels.