Floof, a dog skincare brand, built its reputation on science-backed formulations made with human-grade ingredients.

With the launch of its first-aid line led by the hypochlorous acid spray, Floof needed packaging that conveyed medical efficacy while remaining approachable and aligned with the brand’s friendly tone. I designed both the primary and secondary packaging to meet formulation requirements—using a black-tinted bottle for stability—and to communicate clear, accessible usage guidance. A shift from the brand’s original cream-toned packaging to a muted green helped visually distinguish the new line while signaling first-aid functionality. Together, the bottle and box created a thoughtful unboxing experience that clearly communicated product benefits, reinforced brand trust, and set the brand up for future product expansion.