Pur Skincare

Pur is a fictional skincare brand that specializes in natural and organic skincare for all skin types at an affordable price point.

To create a modern and down-to-earth feel for the brand, I used a serif font and incorporated a leaf into the logo to reflect the natural and organic ingredients of the brand. The earthy brand colors contrast with pops of red and yellow for a fresh and youthful vibe, and the paired serif fonts play off each other and allow the brand to be versatile and visually interesting.

This clean and fresh branding helps Pur stand out from other skincare brands with an iconic, memorable logo and playful, contrasting colors.

E-commerce

Beauty

Personal

Adobe Illustrator

Adobe Photoshop

Adobe InDesign

Industry

Project Type

Software