Grace Stables
Grace Stables is a nonprofit equine outreach for expats and those in need in the Korean community. The brand needed an updated brand identity, including a logo, color palette, and typography to increase brand awareness.
Project Deliverables: Brand Identity
Project Type: Client
Role: Lead Designer
Designed: 2021
Assets
Logo Suite
Typography
Colors
Brand Guide
Branding • Branding • Branding • Branding • Branding • Branding • Branding
Understanding the Problem
The mission of Grace Stables is to build a supportive community for both expats and Koreans through horses. The brand needed an identity that reflected the motto, 'horses healing humans.'
Grace Stables wanted to keep the integrity of the original branding by including a horse in the logo and updating the blue color palette.
Creating a Solution
After conducting research, I redesigned the logo with an emphasis on horses and healing, updated the brand colors to feel more fresh and friendly, and paired a sans serif and a serif font for a timeless look that can grow with the brand.
Putting it all Together
Grace Stables's refreshed brand identity feels clean and timeless, and is more recognizable across digital and print platforms.
Brand Identity • Brand Identity • Brand Identity • Brand Identity • Brand Identity
Using weighted lines with negative space gives the logo a natural and organic feel
I used a serif font to keep the brand feeling grounded and serious
Wanting to reflect ‘horses healing humans,’ I integrated a horse head with a heart into the iconic mark
Primary Logo
Secondary Logo
Colors
Grace
Rest
Refresh
Healing
Assets • Assets • Assets • Assets • Assets • Assets • Assets • Assets • Assets • Assets
Posters
Since Grace Stables promotes outreach through in-person events on the military base, the brand needed large display posters, and I included imagery from past events along with information on how people could interact with the outreach.
Flyers
To increase brand awareness, I designed printable flyers for the brand to hand out and post around the community.
Branded Stickers
Grace Stables wanted to provide clients and volunteers with branded ssets, so I created stickers with the primary logo and brand colors.
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